Dorata Salon, run by brothers Angelo and Andrea Dorata and their sister Simona, celebrated their 20th anniversary on Saturday with a drinks reception for about 70 guests who all came together to celebrate the trio’s success
The journey began when Angelo, inspired to create a unique space, set up the salon initially known as AD. Recognizing the untapped potential with his brother and sister, the trio reshaped the salon into a warm and informal haven for clients. Angelo’s vision emphasized creating a familial atmosphere, with the salon team as an extension of his family and clients as cherished guests. “I wanted to create a salon with an informal, welcoming environment. It was something that I wanted to create for all of my career… The salon is an extension of my
home and the team an extension of my family and my clients are my guests. For us, this was important.”
Dorata’s resilience and commitment to excellence allowed the salon to thrive despite the 2008 recession. Angelo Dorata noted, “Out of the recession, we became a much more established team.” The salons continued to grow in success, becoming a key account holder for L’Oréal, allowing them to offer more to their clients.
This created the perfect opportunity for Dorata, who expresses his goal is to “exceed our clients’ expertise, to give individuality and style with the latest trends and techniques to create beautiful hair. For me, it is about creating a bespoke experience.”
In 2019, Andrea opened the second branch of Dorata in neighbouring Marlow, which has also thrived despite the coronavirus outbreak in 2020 “The challenge was to be able to perform as well as you could even though you were
surrounded by plastic. It was great when all that was gone, when we could work without it again — it felt like a celebration.”
Today, the Dorata family employs 16 dedicated artists across both salons. As Dorata looks back on two decades of success, Angelo expressed gratitude to their loyal customers. “The best compliment is when they come back to us.
When we started, we hoped that we would be successful, and in the future, we will push ourselves as much as we can to give more as well as enjoy it.”
“All of this is inspired by our parents. They have always been our inspiration because they always wanted us to do well.”