The Myth of Gradual Blonding: How Going Blonde in One Session Can Save Your Hair and Wallet

Emma Fowler runs a successful independent education business from her Essex salon – she has a 10k strong facebook group and has been educating hairdressers for over 15 years, starting as an insalon assessor, then working with two leading brands as an educator before creating her own independent education business with membership, online courses and sell out masterclasses. However she’s best known on social media for fast colour transformations.

emma fowler
Emma Fowler

Specialising in blondes, Emma is passionate about all colouring and teaches a blend of practical techniques and business skills so that members understand how to market and profit from their colour skills. Emma still works behind the chair herself, but education now accounts for over 97% of her turnover with her practical advice to help stylists tackle this modern era of Instagram colouring very much in demand. We often hear how Instagram and celebrities encourage clients to want unrealistic blonde transformations which can’t be done in a day, BUT…

Emma says, “Like me, when many colourists were trained to get a client to blonde you would encourage them to do multiple sets of full heads of highlights, because back then our techniques were far more limited and we didn’t have the products that we have today. What I’ve come to realise is that it’s actually better to get your client to blonde in as few bleaching sessions as possible. This can be better for the hair health in the long run and actually it’s more cost effective, if I was going to take the client to blonde in one day it would actually be cheaper than having them split it out across four full head sessions and that’s exactly how I lay it out at the consultation: there are two options. I can do this in one day and it will cost this amount or we could do it over multiple sessions and it would cost you this, then it’s the client’s choice. I would also explain to them that one bleaching session is healthier for the hair.”

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Speed Balayage

Emma’s party trick is balayage in under 30 mins and her free masterclass, Speed Balayage, is hugely popular, but she’s also queen of the epic colour transformation with her single sitting colour changes the stuff of Instagram legend – see the 11 hour Cowboy Copper to Blonde. Teaching online and in person, Emma offers a mix of learning options including a membership of over 500 hairdressers; 12 and 6 week courses designed to give confidence to the everyday hairdresser; sell out masterclasses at her studio and private education for salon teams.

Emma is running a free face framing masterclass this season – and don’t forgot to start following Emma on

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