Embrace the Warmth: Transitional Blondes Take the Spotlight in 2024
Have you been convinced to go blonde this spring? Lea Shaw, the esteemed UK Blonde Ambassador for JOICO, shares her insights on this evolving trend. Read more
Blondes
The Myth of Gradual Blonding: How Going Blonde in One Session Can Save Your Hair and Wallet
Learn how to achieve a stunning blonde transformation in one sitting with our expert tips and tricks. Find out why going blonde in one session can save your hair and wallet. Read more