The Hair Extension Group (THEG), a trailblazer in the hair extension industry, is proud to announce a significant shift in its branding and a commitment to diversity and inclusivity through a ground-breaking campaign.
THEG’s rebranding sees a move from vibrant pinks to natural hues, reflecting the brand’s dedication to quality and authenticity. This transformation extends to its aftercare product range, providing holistic hair care solutions for clients to prolong the life of their extensions.
In an effort to celebrate diversity and inclusivity, THEG has launched an unprecedented campaign, inviting models of any age, race, ability, and gender to participate. This initiative aims to represent and celebrate the beauty of all individuals, and to show that gorgeous hair extensions are attainable for everyone.
To be a part of this campaign, applicants should get in touch via Instagram with The Hair Extension Group, attaching a photo and a brief paragraph about what diversity and self-expression means to the individual. Those chosen will have the Ghost Weft fitted and photographed as part of the campaign.
“Our commitment to diversity and inclusivity is at the core of everything we do at THEG,” said Ellis Jackson, Director at The Hair Extension Group. “Through our inclusive campaign, we aim to steer away from only ‘perfectly polished’, and show the ‘real life’ behind the real people that have our extensions fitted. It will show that our extensions look great, beyond that ‘just-salon-styled’ look.”
THEG’s embrace of diversity and inclusivity seeks to challenge traditional beauty standards, fostering a culture of acceptance and empowerment within the beauty industry.
For more information about The Hair Extension Group, please visit https://www.thehairextensiongroup.co.uk/.
