London Fashion Week 23 – Fudge Professional x Dreaming Eli

Fudge Professional teamed up with Dreaming Eli to create a series of hairstyles for its London Fashion Week AW23 show.

fudge j.andrew 1

Fudge Professional Global Ambassador Jonathan Andrew and the Fudge hair team created a stunning variety of looks inspired by Renaissance Paintings, with a modern twist. The look utilised a deconstructed wave technique to convey a romantic and whimsical, yet modern look. This ensured a bouncy lift, whilst not being too structured.

deconstructed wave

To create the look, Jonathan first used a generous amount of Fudge Professional Salt Spray (£15) to prep the hair for the wavy, textured curls. Fudge Professional Xpander Foam (£15) was also used to create the bouncy lifted look. The hair was then blow dried to create volume, and then waved with styling irons. The look was finished with a cocktail of Fudge Professional Hed Shine (£15), Fudge Professional Aqua Shine Serum and Fudge Professional Skyscraper Extra (£10)

Dreaming Eli AW23 104Here is the final look, shown on model and Instagram sensation @DanielleMarcan

This created a beautiful shiny finish, whilst also maintaining the undone look, “Through using this wavy technique, we were able to make sure the hair encapsulated Elisa’s theme of romance and fantasy as well as more modern feminine beauty, exhibited throughout the collection.”

To order Fudge Professional for your salon visit

Leave a Comment