One of the UK’s most esteemed hairdressers, Bruno-Marc Giamattei, has renewed his contract with JOICO for another four years. This renewal comes as no surprise, considering Bruno’s impactful role within the brand since 2023 when he was named Creative Director for JOICO UK & EMEA. Before stepping into this pivotal role, Bruno served as JOICO’s UK Ambassador for four years, covering the UK, Ireland, and Europe.
In his capacity as Creative Director, Bruno-Marc Giamattei has been instrumental in driving JOICO’s creative projects and spearheading the brand’s growth. His creative input and vision have been key to numerous photoshoots, while his leadership of the JOICO EMEA Artist Team has fostered both commercial and creative success. Bruno’s dedication to the craft is evident in the way he shares his expertise, making complex techniques accessible and inspiring for hairdressers at all levels. His learner-first approach ensures that every show or seminar he leads instills confidence and self-belief in his audience.
Reflecting on the contract extension, Bruno-Marc Giamattei expressed his enthusiasm: “I’m absolutely delighted to be continuing my journey with JOICO. I love working with the brand, the products, and the team. JOICO is truly the perfect partnership for me, and I’m looking forward to seeing what the next four years hold. When you love what you do and who you work with, you never work a day in your life!”
Bruno’s ongoing collaboration with JOICO promises to bring even more innovation and inspiration to the hairdressing community, as he continues to elevate the brand to new creative heights.
