Alterna, a visionary creator of luxury haircare products formulated without harsh chemicals and additives, announces the launch of its Textures & Curls collection from My Hair. My Canvas., Alterna’s 100% vegan line
celebrating self-care and self-expression. The high-performance, silicone-free collection offers 5 formulas designed to celebrate natural textures and curl types.
A majority of women worldwide have wavy, curly, or coily hair and prefer products designed specifically for their
texture. At Alterna, we understand that every curl is unique and that wash days can be laborious for the curls crowd.
This collection simplifies the curly haircare routine, as our multi-benefit formulas cater to all curls, reduce the number of products needed — and still achieve amazing results.
To ensure that this collection delivers real results and real value to those with curls, it was developed alongside
our curly-haired team members and Alterna stylists. They worked with the product development team to test and
refine five new versions of the clean* and vegan formulas that My Hair. My Canvas. is known for.
Boost hydration and care for your textures and curls with our Begin Again Curl Conditioner or More Butter Masque,
lengthen curls with initial use with our Loosen Up Curl Elongator, or fight frizz with our Begin Again Curl Cleanser
and My Way Curl Defining Gel. All products are designed to leave you with amazing results.
Our innovative curls line is made with new hardworking ingredients that are gentle on every strand, like our Fair-Trade Cocoa Butter, Shea Butter, Kakadu Plum Extract, Moringa Seed Oil, and sustainably sourced Banana Flower, and each formula features My Hair. My Canvas’s signature sustainably sourced Vegan Botanical Caviar and new Fair-Trade Coconut Oil. From the non-greasy and lightweigth My Way Curl Defining Gel to the moisturizing More Butter Masque, the line is full of unique textures — and free of harsh chemicals like silicones, parabens, and SLS/ SLES sulfates**. As with all My Hair. My Canvas. products, our curls line proudly features vegan formulas and is PETA-certified cruelty-free. Each product in the Textures & Curls collection is designed to help hair look and feel healthy and strong to make it easy for anyone with curls to celebrate their style.